Fertility Center of Las Vegas × G Media — The Authority Content Plan

Prepared for the Fertility Center of Las Vegas · from your neighbors on Durango

Nevada's first fertility clinic.
A podcast host on staff.
And the platforms patients research on now are wide open.

Since 1988, the Fertility Center of Las Vegas has built what no competitor can copy: 38 years of firsts, the largest Facebook following in the market, national research credibility, and Dr. Bedient co-hosting a national fertility podcast. But today's patients spend weeks researching on Instagram, YouTube and TikTok before they ever call — and that's exactly where the practice is thinnest. This plan turns nearly four decades of authority into the content patients are actually searching for.

See the plan ↓

Why now

Fertility patients research for months. Mostly from the wrong sources.

731M

combined views on the top 100 #IVF TikTok videos alone — and roughly 70% of that content is made by patients, not physicians.

45%

of fertility posts on social media contain inaccurate information; only a fraction are accurate, credible AND readable. Patients are starving for a real clinic's voice.

45–60%

of traffic to high-performing fertility clinic sites comes from organic search — question-based fertility queries grew 48% last year.

Choosing a fertility clinic is one of the most emotionally weighted decisions a family ever makes, and patients decide almost entirely on trust built during weeks of quiet research. The clinic that shows up in that research window — calmly, expertly, honestly — is the clinic they call.

The honest audit

The trust took 38 years to build. It just isn't showing up where patients look.

20,034

Facebook followers — by far the largest of any Vegas fertility clinic. The legacy audience is real.

3,252

Instagram followers — trailing a competitor founded 30 years after you. YouTube exists but is barely active.

TikTok presence — no Vegas fertility clinic has one. In the biggest patient-research channel of the decade, the lane is completely open.

This isn't criticism — it's leverage. You have assets no competitor can claim: Nevada's first clinic, a physician co-hosting the national podcast "Fertility Docs Uncensored," Truth in Pricing transparency, multilingual international patient services, and LGBTQ+ family building since 1988 — not since it became a marketing angle. Almost none of it is working for you in the feed.

The competitive lane

The market's newest clinic is out-publishing its oldest.

Clinic	Legacy	Instagram	Content reality
Nevada Fertility Center (Rainbow Blvd)	Founded 2018	5,387	Active YouTube + the richest blog in the market
Fertility Center of Las Vegas — today	Founded 1988 · Nevada's first	3,252	20K Facebook, thin YouTube, no TikTok — the gap this plan closes
The patient's actual feed	—	—	Hundreds of millions of #IVF views, ~70% patient-created, error-ridden

A clinic founded in 2018 should not out-publish the clinic that founded the market. The good news: nobody in Vegas is doing physician-led short-form yet, no clinic is on TikTok, and no competitor has a national podcast platform to repurpose. First mover with real credentials takes the category.

The content engine

Five pillars, built from what your physicians already say every day.

Fertility, Answered

Calm, expert answers to the questions patients are getting wrong from social media — the credibility play only an accredited clinic can make.

The Podcast Engine

Dr. Bedient already co-hosts a national fertility podcast. We turn every episode into clips, reels and quote graphics — authority content with near-zero extra physician time.

Patient Journeys

Consented, honest stories over weeks — the format driving the #IVF audience — told truthfully, without the false-hope skew of viral content.

Egg Freezing, Explained

The fastest-growing decision in fertility, with patients getting younger every year. Education-first content for the patients planning ahead.

Truth in Pricing, On Camera

You already lead on cost transparency. "IVF cost" is one of the most-searched phrases in the field — put your existing honesty on video.

Investment

Three tiers. Every one fully managed.

Filming happens at your clinic, on your physicians' schedule — short, batched sessions, never disrupting patient care. We handle everything else: shooting, editing, posting, captions, community replies, reporting. Every piece of patient-facing content runs through a consent workflow your counsel approves.

Foundation

$2,950/mo

A presence worthy of 38 years

10 videos a month
6 educational graphics a month
1 on-site filming session per month
Instagram + Facebook, fully managed
Captions, posting, community replies
AI search visibility included — every video published so AI tools can find & cite it
Monthly performance scorecard

Recommended

Authority

$4,950/mo

Own the research window

16 videos a month (4 per week)
10 educational graphics a month
2 on-site filming sessions per month
YouTube revival + 2 long-form "Fertility, Answered" episodes a month
Podcast repurposing engine — every "Fertility Docs Uncensored" episode cut into clips
TikTok launch — the first Vegas fertility clinic in the channel
AI search visibility included — YouTube + transcripts optimized so ChatGPT & Google's AI cite your physicians
Monthly strategy call

Category Leader

$7,450/mo

The market-defining play

24 videos a month (daily-feel presence)
14 educational graphics a month + campaign art direction
Weekly filming presence across all three physicians
Weekly long-form + full "Fertility, Answered" library buildout
Patient-journey documentary program (consented, multi-week arcs)
Seminar & media-hit capture — your free public seminars and TV segments become evergreen content
AI search visibility included — the full library working as the clinic's AI-search footprint
Quarterly in-person strategy review (we're on the same street)

AI search visibility — included, not extra

When patients ask ChatGPT or Google's AI "best fertility clinic in Las Vegas" or "how much does IVF cost," those tools pull answers from YouTube videos and their transcripts. Everything we produce is published and structured so AI can find it, understand it, and cite it — built into every tier above at no separate fee.

Optional add-on · Website AI Search Optimization (SEO / AEO / GEO)

One-time buildout

$2,000–$2,500

Structured data for the clinic, all three physicians, and every treatment
10 question-formatted patient pages ("how much does IVF cost in Las Vegas?")
AI-crawler setup + page titles rewritten across the core site
Baseline report: what AI currently answers for fertility care in Las Vegas

Ongoing (optional)

$1,000–$1,500/mo

Weekly blog article (4/month) — question-formatted, built from what your patient coordinators hear
Monthly refresh of existing pages based on what AI engines cite
Monthly AI-visibility report — where FCLV shows up in AI answers

Works inside your current website — no rebuild, no migration. The video program stands on its own without it.

All patient-facing content follows HIPAA-aware consent workflows; final consent forms approved by your counsel. No outcome claims beyond what your reported data supports.